Donald Moine, Ph.D., Business Psychologist, Co-author, Ultimate Selling Power

"Once every few years a book comes along that startles you with its brilliance, elegance and simplicity. Jack Perry’s new book is one of those volumes. While it is primarily addressed to the 19 million people who have professional careers in sales or marketing, there is much wisdom in this slim volume from which we can all benefit. Jack Perry has helped the companies for which he has worked (IBM, ManuLife and others) enjoy multi-million dollar increases in sales.