"Once every few years a book comes along that startles you with its brilliance, elegance and simplicity. Jack Perry’s new book is one of those volumes. While it is primarily addressed to the 19 million people who have professional careers in sales or marketing, there is much wisdom in this slim volume from which we can all benefit. Jack Perry has helped the companies for which he has worked (IBM, ManuLife and others) enjoy multi-million dollar increases in sales.
To achieve increases in sales and profits of this magnitude takes more than outstanding products, first rate service and great prices. It takes a team of intelligent, highly trained, energetic and motivated professionals. If you want to be one of the top professionals in your field and operate at peak performance, you will find much value in this remarkable book.
This is a very personal and often entertaining book on developing the personal skills, discipline, attitudes and vision needed to reach the highest levels of success in business and in life. Full of fascinating stories, case studies and insights, this is a book you will want to read several times.”
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